market niche

Searching market niches. Market positioning. Branding and Brand Management

Effective training that provides advanced practical knowledge on modern strategic marketing: finding market niches and occupying the desired market position, marketing planning, marketing management and branding.

The training is conducted by  Andrey Kolyada, Rector of EMAS, one of the best experts in strategic marketing.

The acquisition of the most advanced competencies in the field of strategic marketing, which are necessary to develop an effective strategy for working in the market (marketing strategy).

Suitable for small - medium - large businesses

Start of the program
Full-time on campus
2024-06-19
Part-time (blended)
2024-06-19
Online
2024-06-19
Full-time on campus
2024-06-19
Part-time (blended)
2024-06-19
Online
2024-06-19
Languages
Prices
Full-time on campus
$ 800
Part-time (blended)
$ 550
Online
$ 450
Full-time on campus
€ 600
Part-time (blended)
€ 320
Online
€ 240
Apply
Regions
Bonus

EMAS Skills Test

EMAS Skills Test

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In today's competitive market landscape, identifying unique market niches, positioning your brand effectively, and managing your brand's identity are crucial for sustainable business success. EMAS Business School's specialized program in Market Niches, Market Positioning, and Branding and Brand Management equips professionals with the skills needed to carve out market spaces, position their brands strategically, and manage their brand's reputation effectively.

Program Overview

This comprehensive program offers a deep dive into the strategic processes of discovering profitable market niches, developing strong brand positioning strategies, and maintaining dynamic brand management. Through a blend of theoretical knowledge and practical application, participants will learn to identify and exploit niche markets, create persuasive positioning, and manage their brands to foster loyalty and drive growth.

Why Choose EMAS Business School?

  • Advanced Science. EMAS is at the forefront of the science of strategic management, business modeling and strategic marketing — we have been carrying out scientific research, creating techniques and tools in this field for more than 20 years.
  • Expert Faculty. Our instructors are seasoned professionals with extensive experience in marketing and brand management across global markets.
  • Practical Learning Approach. We emphasize real-world applications and hands-on projects to ensure that our students can apply what they learn directly to their workplaces.
  • Global Networking Opportunities. Connect with professionals from Russia, the USA, the UK, Germany, France, Italy, Belgium, Poland, Sweden, the Netherlands, Ireland, Serbia, Croatia, Georgia, Australia, Singapore, Qatar, China, Hong Kong, Saudi Arabia, UAE, Australia, India, Pakistan, South Africa, Nigeria, Kenya, Ghana, Uganda, Zimbabwe, Zambia, Kazakhstan, Azerbaijan, Belarus, Cameroon, Malaysia, Philippines and beyond, to expand your professional network and gain insights into international marketing and branding strategies.
  • Flexible Learning Options. With online, full-time, part-time, blended, and hybrid formats, our programs are designed to fit the diverse needs of our international student body.

Key Program Features

  • Identifying Market Niches. Learn how to analyze markets to discover underserved or emerging niches that offer growth opportunities.
  • Strategic Brand Positioning. Develop the skills to position your brand effectively in competitive markets to maximize visibility and appeal.
  • Advanced Brand Management. Gain expertise in managing brand equity, enhancing brand loyalty, and navigating brand challenges in dynamic markets.
  • Cross-Cultural Branding Strategies. Understand how to adapt branding strategies for diverse cultural markets, enhancing global reach and relevance.

Join EMAS Business School and become a leader in market niche identification, brand positioning, and brand management. Our program will provide you with the strategic insights and practical skills needed to transform your business's marketing and branding efforts.

EMAS POSITIONS IN GLOBAL RATINGS

EMAS is one of the leading business schools in Central & Eastern Europe.

The best non-academic IMPLEMENTATION consulting business school in Russia, and one of the few IMPLEMENTATION schools in Europe.

Students of EMAS MBA, Executive MBA and DBA programs, as well as different business trainings, come from all over the World – the USA, the EU, Russia, Canada, Australia, various Latin American, Asian and African countries.

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EMAS is within the Top-900 best business schools in the World – 2 Palmes Award: GOOD BUSINESS SCHOOL WITH STRONG REGIONAL INFLUENCE, Eduniversal Business Schools ranking 2019 (France).

THIS TRAINING IS FOR YOU, IF YOU ARE

Business Owner

Startupper

CEO or deputy head of the company responsible for marketing activities (Marketing Director)

APPLY NOW AND CATCH A SPECIAL LOW PRICE!

THE MOST IMPORTANT TRAINING FOR THOSE WHO NEED SUCCESS IN BUSINESS AND CAREER!

If you want to build a successful business or to become a highly paid hired Sales-manager – then you need to study at this program at EMAS!

Because this is one of the best courses on Sales and Sales Management on the market. And it is one of the most important disciplines in contemporary business.

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You will be taught really sophisticated practical methods, which bring you to success on markets with severe competition! 

IMPLEMENTATION, NOT ACADEMIC TRAINING! - YOU WILL BE IMPLEMENTING AND REALLY IMPROVE YOUR COMPETENCIES!

Academic
Implementation consulting training
Abstract cases and empty lectures
Systematic holistic sales management competencies. The project "on Yourself" + its discussion with the lecturer *.
Your growth.
If you need a breakthrough, but not just learn "something new" in life, career, business.

* The project is assessed and discussed with the lecturer if you take the training in the On-campus or the Online + Personal consultation (Blended learning) formats.

FIND OUT WHY EMAS IS ONE OF THE STRONGEST BUSINESS SCHOOLS IN CENTRAL & EASTERN EUROPE!

APPLY NOW AND CATCH A SPECIAL LOW PRICE!

Learning formats

Full-time on-campus

In Moscow. 3 days.

Full-time on-campus is the most prestigious format of the training!

At the classroom session, you will get up-to-date world-class practical knowledge. You will be consulted by our business trainers on every step of the way.

Students from different countries meet during on-campus sessions, including the students of the EMAS MBAs, Executive MBAs, and DBA who take the training together with other participants. This is an excellent opportunity to establish long-term business ties worldwide.

You will get unique opportunities for personal and professional development, including a wide circle of business contacts by keeping in touch with participants and graduates of the EMAS on-campus program.

Blended learning

Online learning at a place and time convenient for you + 1 webinar with a coach according to the schedule

Online

Online learning at a place and time convenient for you

Program description

1

Searching market niches. Market positioning. Branding and Brand Management

2 days (18 hours)
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Certificate

Certificate of the Eurasian Management and Administration School (EMAS) on the successful completion of the training

APPLY NOW AND CATCH A SPECIAL LOW PRICE!