This EXTENDED module is devoted to development of the most advanced management tools for analysis, evaluation and management forecasting of the market in highly competitive conditions, market risks analysis, analysis of competitors, analysis of the business processes effectiveness and other company processes, their advantages and disadvantages, a analyses of the economic prospects of the company's business model

EXTENDED course.

The first part of the module is devoted to discussing effective models of business development and organization of the company's work and its behavior on the market. Students learn and polish the most advanced management tools for systems of evaluating the company's divisions efficiency, setting management goals, creating strategic wording, determining market position, managing customer satisfaction and management of company quality, creation of a unique commercial offer and value proposition.

Stidents learn and practice tools for brand management, creation of an emotional attitude to work standard, effective pricing, product portfolio management, strategic aspects of sales management.

Technologies of Sustainable Development Management  are discussed and practiced as well as business processes under WTO conditions.

The second part of the module is devoted to risk management. Students discuss process of making and executing management decisions aimed at reducing the likelihood of unfavorable results for the company and minimizing possible losses

The EXTENDED module is devoted to learning and practicing the most advanced strategic marketing tools in market research, brand management and tools for assessing advertising effectiveness that are used in international business

The EXTENDED module is devoted to learning of modern approaches to carrying out changes in business. Students discuss methods that allow the introduction of changes with minimal financial, time and human resources expenses

'BusinessStrike' simulation is EMAS Business School learning platform which models real business processes and in safe environment (not putting financial resources at risk). Therefore it allows to assess the participants’ strategic management, company strategy development and execution skills, including but not limited to skills which are necessary for assets management during M&A (merger and acquisition)

The EXTENDED module is  devoted to learning the advanced tools and methodology used widely in international and domestic business practice for corporate culture monitoring, managing and change. Students examine the reasons for low effectiveness of Western motivation and leadership systems in other environment and study the differences between different mentalities in corporate culture context. Students also learn about practical ways of increasing productivity and enhancing staff performance

The EXTENDED module is devoted to learning and developing the most advanced technologies and instruments of leadership, employee motivation, creation of the top manager's personal brand, widely used in international and domestic business practices

This module is dedicated to studying and training the planning, supervision and organization skills of the company's business processes that are necessary for conducting a successful business and ensuring positive results of the company's activities

The module is devoted to comprehensive training on the main aspects of Project Management in the company.

Each student systematize knowledge in the project management and implement it in their companies work

The module is devoted to the modern approaches to building effective relationship systems in HR management so that each student could consolidate theis knowledge in HR management and introduce new practices in their company.

Students discuss the characteristics of the labour market and study the systematic approach to goal-setting in HR, defining the role of company top management in HR management, HR strategy and HR policy.

Students study the main HR management tools necessary during the search, hiring, probation and firing processes and ensuring the assessment of staff qualification and personal qualities.

Each student systematize knowledge in HR-management and implement it in their companies work

The module is devoted to time management elaborating on the skills, tools and methods that ensure timely completion of projects and tasks including but not limited to planning, distribution of tasks, goal-setting, delegating, estimating, monitoring, organizing, setting schedules and priorities.

Students discuss the most common and their individual interpretation of time in order to define the criteria for effective time-management. The program participants then analyze their typical approach to time management. They also study effective ways of planning their time (forward and backward planning, the Eisenhower principle, the Pareto law, АВС-analysis, building a Gantt diagram, value tree: goals and values hierarchy) in relation to their personal goals and values.

Students study different tools and approaches to delegating responsibility to one’s subordinates, discuss advantages and disadvantages of delegation, its zones, levels, stages of control, and ways of overcoming challenges in delegation

The module is devoted to development of verbal skills.

Students define what a good public speakers means and analyze ways of forming an image of a public speaker. They define verbal and non-verbal constituents of eloquence and analyze presentation stages as well as basic principles of managing the audience while presenting and examine most typical mistakes of a public speaker that affect the presentation and learn how to avoid making such mistakes.

Students work out a scheme of preparing the presentation which covers defining presentation goals, anticipating audience expectations, designing criteria for assessing the presentation effectiveness, considering meta-message and the role of the first impression in creating the emotional appeal.

Special emphasis is also put on how to build rapport with the audience including but not limited to non-verbal communication skills.

At the end of the program students are given an opportunity to demonstrate their new skills and deliver a speech in public

The module is devoted to the creation of model of a successful business self-presentation by each student, including in situations of a business protocol. Students get an understanding of the features of creating a business image and rules of business etiquette and knowledge about the laws of effective business interaction. They define their own expressive features, ability to create the required image in different situations,.

Students learn the keys to mutual understanding with different people, carry out successful self-presentation with the help of dress code and accessories. They learn how to confidently make a favorable impression in the business environment, learn the differences in business etiquette of representatives of different countries and cultures

This module is devoted to the study and development of one of the most modern technologies in achieving important goals for you at the optimal time by mobilizing the internal potential, developing the necessary skills and developing new skills

The module is devoted to cross-cultural management.

It includes the study of the influence of societal culture on managers and management practice as well as the study of the cultural orientations of individual managers and organization members

The EXTENDED module is devoted the most effective and reliable tools in corporate finance management that ensure the optimal value of the business and are widely practiced in international businesses.

Students get an overview of various approaches to managing company expenditure and study the issues of budget control and main approaches to budget preparation. They also study the main task of financial management which consists in working capital management and discuss some approaches to money resources, debitors and creditors, stock management on viewing practical examples

The module is devoted to learning effective approaches, methods and tools widely used for setting up sales systems in response to the industrial and FMCG market requirements. It also gives an overview of some modern techniques in sales administration and familiarizes the program participants with negotiation techniques which ensure that the desired effect is achieved with minimum effort.

Students discuss the process of sales strategy design and development of a day-by-day algorithm of work for a sales department. They also study the algorithm of managing a sales department by means of taking on the right people, streamlining the department activity, motivating sales people, planning sales events and figures, and monitoring results. The program participants discuss the sales technology as a dynamic system and work out criteria for assessing the company sales force competence.

Students study different manipulation techniques for negotiation and practice manipulating and resisting manipulation. They also discuss the role of emotions in negotiations and the impact – both positive and negative – they make on the negotiation outcome and study the techniques how to make use of the negotiation partner emotions

The module is devoted to legal issues of going global and analyses the laws and standards that regulate operations in the EU and EAEC. It also covers the main WTO rules and regulations.

Students learn the approaches used in international business practice to ensure legal support of the company international trade activity, taking into consideration the existing integration processes within EU and EAEC as well as WTO rules and regulations

The module is devoted to the company speed of work as a key strategic competitive advantage in business. Students discuss why it is so and study the "Quick Response Manufacturing (QRM)" concept defining its key characteristics as well as advantages and restrictions in comparison to “lean management". They learn what company management accounting should be like to introduce QRM and learn how to calculate production cost, profitability and selling prices correctly.

Students learn the principles and tools for developing and organizing the company production units work in line with the QRM concept: production critical path; QRM cells, focused target market segment, system dynamics, POLCA tool. They also discuss the issues related to possible changes that might need to be introduced into the company corporate culture and examine examples of successful QRM integration experience of foreign and Russian companies.

They learn how to integrate QRM and form the KPI system based on the speed of delivery indicators. The program participants then define the contours of the QRM implementation roadmap for their companies, describe their companies’ business processes – the way it is now and the way it should be maps

The module will cover the concept of managing a manufacturing enterprise, which is based on the constant drive of the enterprise to eliminate all types of losses

In the framework of this module, participants will develop strategic thinking skills to develop competitive advantages in a highly competitive and rapidly changing business environment

The module is devoted to the concept of business planning.

Students are given an overview of a business plan structure and its development stages depending on the size of business (small or medium). They are also familiarized with the practicality of relevant international and domestic standards as well as opportunities of using a business plan in management.

Students learn how to prepare a marketing and cash flow plan. They analyze a business plan purpose and examine expectations of potential partners, banks and creditors in terms of a business plan under analysis

The module is devoted to learning technology for describing (mapping) the company's production processes and their optimization. Students learn how to create process maps HIN - "How It is Now" and HIS- "How It Should be" which are interrelated with the strategic goals of their companies

By being a part of society, business is subject to the same set of norms and rules of behavior as individuals. Some of these rules are included in legislation and enforced by the government, whilst others fall into the area of ethics and morality. Business’ behavior is assessed by other members of society and is either supported or opposed by them. Ethical and moral decisions and behavior affects business strategy and day-to-day operations.

Business ethics encompasses three elements each of which will be the focus of this module:

• The relationship between the business and society;
• The effects of the business operation on the society and environment;
• The ethical and moral aspects of the behavior of the staff in a company

The module is devoted to the concept of a learning organization and ways of its creation in a company. A learning organization is an organization that flexibly reacts to changes in the environment and which focuses on developing its internal potential so that the speed of its internal development outruns the speed of changes in the market.

The technology of knowledge management (increasing the effectiveness of business processes through the exchange, generation, dissemination and use of knowledge) is presented as the basis of a learning organization

The module focuses on managerial duels. This is a negotiation battle of two participants, each of whom seeks to show their negotiating advantage in solving a complex/conflict situation based on the win-win strategy. This advantage is achieved through personal skill, which becomes noticeable as a result of the effective use of various management and negotiation techniques, regardless of whether these techniques were applied consciously or unconsciously

The module is devoted to methods and algorithms of marketing surveys. learn and practice methods and tools for analyzing customer satisfaction

The module is devoted to issues of managing the product portfolio, as well as  details of pricing

The module is devoted to PR, GR, CSR, trade-marketing, event-marketing, modern advertising, creative ideas in advertising

This blog is devoted to studying and developing the creative approach in advertising, which allows the product to stand out from the background of others, helps to sell this product to the consumer. In advertising, creativity is directly related to the ultimate marketing effectiveness, profitability of the business.

The module is devoted to contextual advertising, SMM promotion, content marketing, Web-analytics, email marketing, SEO promotion, mobile marketing, integrated online and offline communication

Informal offsite module where the educational and rest outdoors are combined.

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