Marketing Director

Marketing plan. Strategic Marketing. Marketing Management

Effective training for learning the most effective strategic marketing instruments designed to assess the market, advanced practical knowledge on modern marketing planning, strategic marketing, analysis and market forecast, raise brand awareness and recognition,  assess the effectiveness of the company marketing, brand management, marketing strategy, leadership and other tools that are necessary to become an effective Marketing Director and Head of marketing service

Start of the program
Full-time on campus
2018-11-02
Blended
2018-11-02
Online
2018-10-22
Full-time on campus
2018-11-02
Blended
2018-11-02
Online
2018-10-22
Full-time on campus
2018-11-02
Blended
2018-11-02
Online
2018-10-22
Languages
Prices
Full-time on campus
$ 780
Blended
$ 330
Online
$ 235
Full-time on campus
€ 670
Blended
€ 280
Online
€ 200
Full-time on campus
$ 780
Blended
$ 330
Online
$ 235
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Regions
Bonus

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THIS TRAINING IS FOR YOU, IF YOU ARE

Deputy Head of Marketing Department

Deputy Head of Commercial Affairs Department

Head of Marketing and Advertising Department

WHAT DO YOU GET?

Make your company's marketing an effective system

Acquire skills of long-term and short-term planning

Learn how to manage and use customers' mind

Practice the advanced brand management tools

Learn how to fight price wars and work in conditions where your product is more expensive than competitives' ones

Learn how to search for competitors' weaknesses and use them in your own interests

Practice technology of financial forecasting effectiveness of marketing and promotional activities
 

Develop key elements of long-term and short-term marketing strategy of your company

Master modern technologies of strategic marketing that are widely used in the USA, Western Europe and Russia

LEARNING FORMATS

Full-time on campus

Duration: 12 days.

Classroom training in Moscow – Visit and Study in Russia!

You will have a chance to visit the Russian capital, exciting historical places and dive into its ancient culture.

At the classroom session you will get up-to-date world-class practical knowledge. You will consult our business trainers on every step of the way.

As a result, You will learn how to use the real business management tools, boost Your career and income, become a high esteemed and well paid top-manager.

EMAS students from different countries meet during on campus session. This is an excellent opportunity for them to establish long-term business ties.

You will get unique opportunities for personal and professional development, including a wide circle of business contacts by keeping in touch with participants and graduates of the EMAS on campus program

Blended learning

Online learning at a place and time convenient for you + 1 webinar with a coach according to the schedule

Online

Online learning at a place and time convenient for you

PROGRAM DESCRIPTION

1 module

Strategic marketing

5 days (40 hours)
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1 module

Strategic marketing

5 days (40 hours)

The module is devoted to learning and developing the most advanced strategic marketing tools that are used in international and domestic business practice for markets research and analysis, strategic marketing planning, brand management and evaluation of media advertising effectiveness.

  • Market and company analysis: Modern market research methods
  • Market and company analysis: Analysis of external company-independent factors
  • Market and company analysis: The analysis of external company-dependent factors. Competitive analysis
  • The effectiveness of internal business processes analysis. Evaluation of effectiveness (search for effective advertising media) for advertising that's aimed at sales increase. Evaluation of advertising effectiveness that's aimed at the brand image making
  • Methods for conducting the final strategic review
  • SWOT analysis (modern interpretation of the instrument). Decision-making on the company's marketing strategy based on SWOT analysis. Study of a key tool for forecasting the position of an enterprise on the market. Discussion of ways of treating the instrument
  • Business game "Europe-Papuasia"
  • Marketing goals
  • The selling brand. Modern technologies of brand management
     
2 module

Marketing Analytics

4 days (32 hours)
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2 module

Marketing Analytics

4 days (32 hours)

The module is devoted to learning and practicing the most advanced and effective tools of marketing analysis that help managers have qualitative and timely analytical information for decision-making.

  • Complex Analytics System in a company
  • Technical and statistical tools marketing manager - analyst
  • Models: trend, moving average, rating, disperse, multiple-factor
  • Regions Macroeconomics Analysis. Forecasting model of macroeconomic development FMTM.
  • Risk-system of a company. Hedging of risks and anti-crisis scenario.
  • Rehearsal of key points of the module, the integration of all elements into a single logic of the "situation room".
3 module

Modern Leadership Technologies for Effective People Management and Interaction in a Management Team

3 days (24 hours)
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3 module

Modern Leadership Technologies for Effective People Management and Interaction in a Management Team

3 days (24 hours)

The module is devoted to learning and practecing the most advanced and effective leadership tools that are needed to manage people and effectively interact with the company's management team.

  • Staff motivation system. Why don't Western motivation systems work for us?
  • Myths in Leadership that hinder us
  • Stages of the Leader development - what stage are you at and what to do?
  • Emotional and Cognitive Intelligence
  • Your strengths and weaknesses as a Leader. What to rely on and what to refine
  • Laws of Leadership. Leadership has its own laws and you must know them!
  • Jack Welch's Leadership Matters
  • 14 signs of a loser. All losers has something similar
  • Principles of relationships with people. Is it necessary to build relationships with people so that they see you as their Leader
  • Elements of leadership style. What style fits you?
  • Management styles. You need your own style!
  • Key skills of a strong Leader. What a strong Leader should be able to do
  • Charisma - tools and technologies. A bright leader is a technology!
  • Principles of leadership thinking. How do strong leaders think?
  • Situational theory. Leaders behavior's models. Which model should you choose?
  • Leaders/managers of "wartime" and leaders/managers of "peacetime"
  • The rules of the dispute - how to win any dispute with any opponent
  • Mistakes in Leadership. Do not repeat mistakes that have already been made before you!
  • Personality disorders. Strong leaders, unlike ordinary people, are slightly mentally "sick" ... For efficiency, you should know and control the characteristics of your psyche!
  • Dysfunctional models of leadership. What leadership models will not allow you to become a strong Leader?
  • Business game "Rope"
  • Strategic Thinking and Concepts of Competition. In business, strategists often outpace tactics. How do the strategists think and what can be more effective for you?
  • Creation of the leader's personal brand as an integral element of Leadership
  • Final stage, summing-up - Formation of a single, integrated program for developing you as a Leader
     

Diplomas

Certificate of professional retraining of established form

Certificate of the Eurasian Management and Administration School (EMAS) on the successful completion of the training

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