Marketing plan. Strategic Marketing. Marketing Management

The module is devoted to learning and developing the most advanced strategic marketing tools that are used in international and domestic business practice for markets research and analysis, strategic marketing planning, brand management and evaluation of media advertising effectiveness.

• Market and company analysis: Modern market research methods
• Market and company analysis: Analysis of external company-independent factors
• Market and company analysis: The analysis of external company-dependent factors. Competitive analysis
• The effectiveness of internal business processes analysis. Evaluation of effectiveness (search for effective advertising media) for advertising that's aimed at sales increase. Evaluation of advertising effectiveness that's aimed at the brand image making
• Methods for conducting the final strategic review
• SWOT analysis (modern interpretation of the instrument). Decision-making on the company's marketing strategy based on SWOT analysis. Study of a key tool for forecasting the position of an enterprise on the market. Discussion of ways of treating the instrument
• Business game "Europe-Papuasia"
• Marketing goals
• The selling brand. Modern technologies of brand management
   

The module is devoted to learning and practicing the most advanced and effective tools of marketing analysis that help managers have qualitative and timely analytical information for decision-making.

• Complex Analytics System in a company
• Technical and statistical tools marketing manager - analyst
• Models: trend, moving average, rating, disperse, multiple-factor
• Regions Macroeconomics Analysis. Forecasting model of macroeconomic development FMTM.
• Risk-system of a company. Hedging of risks and anti-crisis scenario.
• Rehearsal of key points of the module, the integration of all elements into a single logic of the "situation room".

The module is devoted to learning and practecing the most advanced and effective leadership tools that are needed to manage people and effectively interact with the company's management team.

• Staff motivation system. Why don't Western motivation systems work for us?
• Myths in Leadership that hinder us
• Stages of the Leader development - what stage are you at and what to do?
• Emotional and Cognitive Intelligence
• Your strengths and weaknesses as a Leader. What to rely on and what to refine
• Laws of Leadership. Leadership has its own laws and you must know them!
• Jack Welch's Leadership Matters
• 14 signs of a loser. All losers has something similar
• Principles of relationships with people. Is it necessary to build relationships with people so that they see you as their Leader
• Elements of leadership style. What style fits you?
• Management styles. You need your own style!
• Key skills of a strong Leader. What a strong Leader should be able to do
• Charisma - tools and technologies. A bright leader is a technology!
• Principles of leadership thinking. How do strong leaders think?
• Situational theory. Leaders behavior's models. Which model should you choose?
• Leaders/managers of "wartime" and leaders/managers of "peacetime"
• The rules of the dispute - how to win any dispute with any opponent
• Mistakes in Leadership. Do not repeat mistakes that have already been made before you!
• Personality disorders. Strong leaders, unlike ordinary people, are slightly mentally "sick" ... For efficiency, you should know and control the characteristics of your psyche!
• Dysfunctional models of leadership. What leadership models will not allow you to become a strong Leader?
• Business game "Rope"
• Strategic Thinking and Concepts of Competition. In business, strategists often outpace tactics. How do the strategists think and what can be more effective for you?
• Creation of the leader's personal brand as an integral element of Leadership
• Final stage, summing-up - Formation of a single, integrated program for developing you as a Leader