Marketing Director

Marketing plan. Strategic Marketing. Marketing Management

Effective training for learning the most effective strategic marketing instruments developed to assess the market. You will gain knowledge on modern marketing planning, strategic marketing, analysis and market forecast. Also you will raise brand awareness and recognition,  assess the effectiveness of the company marketing, brand management, marketing strategy, leadership and other tools that are necessary to become an effective Marketing Director and Head of marketing service

The training is conducted by Andrey Kolyada, Rector of EMAS, one of the best experts in strategic marketing.

Suitable for small - medium - large businesses

Start of the program
Full-time on campus
2023-01-07
Part-time (blended)
2023-01-07
Online
2022-12-18
Full-time on campus
2023-01-07
Part-time (blended)
2023-01-07
Online
2022-12-18
Full-time on campus
2023-01-07
Part-time (blended)
2023-01-07
Online
2022-12-18
Languages
Prices
Full-time on campus
$ 5 650
Part-time (blended)
$ 3 800
Online
$ 3 150
Full-time on campus
€ 670
Part-time (blended)
€ 280
Online
€ 200
Full-time on campus
$ 780
Part-time (blended)
$ 330
Online
$ 235
Apply
Regions
Bonus

EMAS Skills Test

EMAS Skills Test

EMAS Skills Test

Take an MBA test drive and assess the program quality yourself

EMAS POSITIONS IN GLOBAL RATINGS

EMAS is one of the leading business schools in Central & Eastern Europe.

The best non-academic PROJECT-BASED IMPLEMENTATION consulting business school in Russia, and one of the few PROJECT-BASED IMPLEMENTATION schools in Europe and the World.

Students of EMAS MBA, Executive MBA and DBA programs, as well as of different business trainings and seminars, come from all over the World – the USA, the EU, Russia, Canada, Australia, various Latin American, Asian and African countries.

EMAS is within the Top-900 best business schools in the World – 2 Palmes Award: GOOD BUSINESS SCHOOL WITH STRONG REGIONAL INFLUENCE, Eduniversal Business Schools ranking 2019 (France).

THIS TRAINING IS FOR YOU, IF YOU ARE

Deputy Head of Marketing Department

Deputy Head of Commercial Affairs Department

Head of Marketing and Advertising Department

APPLY NOW AND CATCH A SPECIAL LOW PRICE!

THE MOST IMPORTANT SEMINAR FOR THOSE WHO NEED SUCCESS IN BUSINESS AND CAREER!

If you want to build a successful business or to become a highly paid hired top-manager – then you need to study at this program at EMAS!

Because this is one of the best courses on Strategy and Strategic Management on the market. And it is the most important discipline for managers in contemporary business.

Unlike other business schools, EMAS is one of the best experts in Strategic Management.

At EMAS you will NOT study PEST, Porter’s 5 forces, SWOT and other well-known basic things, which you can find and read about on the Internet yourself whenever you want.

Instead, you will be taught really sophisticated practical methods, which bring you to success in markets with severe competition! 

NON-ACADEMIC, IMPLEMENTATION PROJECT-BASED WORKSHOP! YOU WILL DO AN INDIVIDUAL BUSINESS PROJECT DURING YOUR TRAINING AT EMAS. YOU WILL REALLY IMPROVE YOUR COMPETENCIES!

Academic
Implementation Project-based Consultation Workshop
Abstract cases and empty words lectures

Valuable business skills. Systematic holistic management competencies.
The project "on Yourself" + its discussion with the lecturer *.

Breakthrough improvement of your career and business, not just learning "something new"

* The project is assessed and discussed with the lecturer if you take the training in the On-campus or the Online + Personal consultation (Blended learning) formats.

WHAT DO YOU GET?

Make your company's marketing an effective system

Acquire skills of long-term and short-term planning

Learn how to manage and use customers' mind

Practice the advanced brand management tools

Learn how to fight price wars and work in conditions where your product is more expensive than competitives' ones

Learn how to search for competitors' weaknesses and use them in your own interests

Practice technology of financial forecasting effectiveness of marketing and promotional activities
 

Develop key elements of long-term and short-term marketing strategy of your company

Master modern technologies of strategic marketing that are widely used in the USA, Western Europe and Russia

FIND OUT WHY EMAS IS ONE OF THE STRONGEST BUSINESS SCHOOLS IN CENTRAL & EASTERN EUROPE!

APPLY NOW AND CATCH A SPECIAL LOW PRICE!

LEARNING FORMATS

Full-time on campus

Duration: 12 days.

Classroom training in Moscow – Visit and Study in Russia!

You will have a chance to visit the Russian capital, exciting historical places and dive into its ancient culture.

At the classroom session you will get up-to-date world-class practical knowledge. You will consult our business trainers on every step of the way.

As a result, You will learn how to use the real business management tools, boost Your career and income, become a high esteemed and well paid top-manager.

EMAS students from different countries meet during on campus session. This is an excellent opportunity for them to establish long-term business ties.

You will get unique opportunities for personal and professional development, including a wide circle of business contacts by keeping in touch with participants and graduates of the EMAS on campus program

Blended learning

Online learning at a place and time convenient for you + 1 webinar with a coach according to the schedule

Online

Online learning at a place and time convenient for you

PROGRAM DESCRIPTION

1 module

Strategic marketing

5 days (40 hours)
Read more +
1 module

Strategic marketing

5 days (40 hours)

The module is devoted to learning and developing the most advanced strategic marketing tools that are used in international and domestic business practice for markets research and analysis, strategic marketing planning, brand management and evaluation of media advertising effectiveness.

  • Market and company analysis: Modern market research methods
  • Market and company analysis: Analysis of external company-independent factors
  • Market and company analysis: The analysis of external company-dependent factors. Competitive analysis
  • The effectiveness of internal business processes analysis. Evaluation of effectiveness (search for effective advertising media) for advertising that's aimed at sales increase. Evaluation of advertising effectiveness that's aimed at the brand image making
  • Methods for conducting the final strategic review
  • SWOT analysis (modern interpretation of the instrument). Decision-making on the company's marketing strategy based on SWOT analysis. Study of a key tool for forecasting the position of an enterprise on the market. Discussion of ways of treating the instrument
  • Business game "Europe-Papuasia"
  • Marketing goals
  • The selling brand. Modern technologies of brand management
     
2 module

Marketing Analytics

4 days (32 hours)
Read more +
2 module

Marketing Analytics

4 days (32 hours)

The module is devoted to learning and practicing the most advanced and effective tools of marketing analysis that help managers have qualitative and timely analytical information for decision-making.

  • Complex Analytics System in a company
  • Technical and statistical tools marketing manager - analyst
  • Models: trend, moving average, rating, disperse, multiple-factor
  • Regions Macroeconomics Analysis. Forecasting model of macroeconomic development FMTM.
  • Risk-system of a company. Hedging of risks and anti-crisis scenario.
  • Rehearsal of key points of the module, the integration of all elements into a single logic of the "situation room".
3 module

Modern Leadership Technologies for Effective People Management and Interaction in a Management Team

3 days (24 hours)
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3 module

Modern Leadership Technologies for Effective People Management and Interaction in a Management Team

3 days (24 hours)

The module is devoted to learning and practecing the most advanced and effective leadership tools that are needed to manage people and effectively interact with the company's management team.

  • Staff motivation system. Why don't Western motivation systems work for us?
  • Myths in Leadership that hinder us
  • Stages of the Leader development - what stage are you at and what to do?
  • Emotional and Cognitive Intelligence
  • Your strengths and weaknesses as a Leader. What to rely on and what to refine
  • Laws of Leadership. Leadership has its own laws and you must know them!
  • Jack Welch's Leadership Matters
  • 14 signs of a loser. All losers has something similar
  • Principles of relationships with people. Is it necessary to build relationships with people so that they see you as their Leader
  • Elements of leadership style. What style fits you?
  • Management styles. You need your own style!
  • Key skills of a strong Leader. What a strong Leader should be able to do
  • Charisma - tools and technologies. A bright leader is a technology!
  • Principles of leadership thinking. How do strong leaders think?
  • Situational theory. Leaders behavior's models. Which model should you choose?
  • Leaders/managers of "wartime" and leaders/managers of "peacetime"
  • The rules of the dispute - how to win any dispute with any opponent
  • Mistakes in Leadership. Do not repeat mistakes that have already been made before you!
  • Personality disorders. Strong leaders, unlike ordinary people, are slightly mentally "sick" ... For efficiency, you should know and control the characteristics of your psyche!
  • Dysfunctional models of leadership. What leadership models will not allow you to become a strong Leader?
  • Business game "Rope"
  • Strategic Thinking and Concepts of Competition. In business, strategists often outpace tactics. How do the strategists think and what can be more effective for you?
  • Creation of the leader's personal brand as an integral element of Leadership
  • Final stage, summing-up - Formation of a single, integrated program for developing you as a Leader
     

Certificate

Certificate of the Eurasian Management and Administration School (EMAS) on the successful completion of the training

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