Marketing Director

Marketing Director. Marketing Management

Effective training for learning the most effective strategic marketing instruments designed to assess the market, advanced practical knowledge on modern strategic marketing, analysis and market forecast, raise brand awareness and recognition,  assess the effectiveness of the company marketing, brand management, marketing strategy, leadership and other tools that are necessary to become an effective Marketing Director and Head of marketing service

Start of the program
Blended
2017-11-29
Online
2017-11-29
Blended
2017-11-29
Online
2017-11-29
Blended
2017-11-29
Online
2017-11-29
Languages
Prices
Blended
308 €
Online
220 €
Blended
308 €
Online
220 €
Blended
308 €
Online
220 €
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Regions
Bonus

Take an MBA test drive and assess the program quality yourself

THIS TRAINING IS FOR YOU, IF YOU ARE

Deputy Head of Marketing Department

Deputy Head of Commercial Affairs Department

Head of Marketing and Advertising Department

WHAT DO YOU GET?

Make your company's marketing an effective system

Acquire skills of long-term and short-term planning

Learn how to manage and use customers' mind

Practice the advanced brand management tools

Learn how to fight price wars and work in conditions where your product is more expensive than competitives' ones

Learn how to search for competitors' weaknesses and use them in your own interests

Practice technology of financial forecasting effectiveness of marketing and promotional activities
 

Develop key elements of long-term and short-term marketing strategy of your company

Master modern technologies of strategic marketing that are widely used in the USA, Western Europe and Russia

LEARNING FORMATS

Blended

Online learning at a place and time convenient for you + 1 webinar with a coach according to the schedule

Online

Online learning at a place and time convenient for you

PROGRAM DESCRIPTION

1 module

Strategic marketing

5 days (40 hours)
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2 module

Marketing Analytics

4 days (32 hours)
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3 module

Modern Leadership Technologies for Effective People Management and Interaction in a Management Team

3 days (24 hours)
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Diplomas

Certificate of professional retraining of established form

Certificate of the Eurasian Management and Administration School (EMAS) on the successful completion of the training

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