A new book on strategic management by the rector of the EMAS business school!
We are glad to share good news with you.
The Alpina Publishing House published another book by A.A. Kolyada, Rector of EMAS. It is already available for sale on the publisher's website. And soon it will go to bookstores in Russia, Belarus and Kazakhstan. This is the 3rd book in his career.
The book was written 6 years and then the publishing house worked on it for more than a year. The book has more than 600 pages and presents the 3rd version of integrated methodology of business strategy and strategic management, created in EMAS. In terms of depth and practical benefits, the technique surpasses well-known foreign analogues. Here are considered such issues as modeling and forecasting the market, business modeling, goal setting, searching for market niches and managing the company's corporate culture. Moreover in the book you can find the information about staff motivation, the principles of competent strategic planning, etc.
There are many examples, figures, tables.
The book is framed as a scientific monograph. The reviewers were Doctor of Economics, Professor, V.P. Gorshenin and Doctor of Economics, Professor Y.O. Plekhov.
In addition to the paper version, the book was published in epub format. The e-book is available at Litres, Ozon and other online stores. PDF format will be released soon also!)