Mini MBA: Business in the Digital Era

The module is devoted to learning and developing the most advanced technologies and instruments of leadership, employee motivation, creation of the top manager's personal brand, widely used in international and domestic business practices.

The module is devoted to learning and practicing the most advanced strategic marketing tools in market research, brand management and tools for assessing advertising effectiveness that are used in international business.

The module is devoted to the concept of a learning organization and ways of its creation in a company. A learning organization is an organization that flexibly reacts to changes in the environment and which focuses on developing its internal potential so that the speed of its internal development outruns the speed of changes in the market.

The technology of knowledge management (increasing the effectiveness of business processes through the exchange, generation, dissemination and use of knowledge) is presented as the basis of a learning organization

The module is devoted to the basic aspects of project management covering the problems related to changes in organizations and suggesting project management as a way to ensure sustainability of positive change.

Students discuss the role of planning in project management and methods of running the company with the help of project management. They also study the organizational structure of a company which is known to rely on project management methods of work. They also learn how to streamline communication in a project team, manage risks and assess the project completion

The module is devoted to the modern approaches to building effective relationship systems in HR management so that each student could consolidate theis knowledge in HR management and introduce new practices in their company.

Students discuss the characteristics of the labour market and study the systematic approach to goal-setting in HR, defining the role of company top management in HR management, HR strategy and HR policy.

Students study the main HR management tools necessary during the search, hiring, probation and firing processes and ensuring the assessment of staff qualification and personal qualities.

Each student systematize knowledge in HR-management and implement it in their companies work

The module is devoted to time management elaborating on the skills, tools and methods that ensure timely completion of projects and tasks including but not limited to planning, distribution of tasks, goal-setting, delegating, estimating, monitoring, organizing, setting schedules and priorities.

Students discuss the most common and their individual interpretation of time in order to define the criteria for effective time-management. The program participants then analyze their typical approach to time management. They also study effective ways of planning their time (forward and backward planning, the Eisenhower principle, the Pareto law, АВС-analysis, building a Gantt diagram, value tree: goals and values hierarchy) in relation to their personal goals and values.

Students study different tools and approaches to delegating responsibility to one’s subordinates, discuss advantages and disadvantages of delegation, its zones, levels, stages of control, and ways of overcoming challenges in delegation

The module is devoted to the most effective and reliable tools in corporate finance management that ensure the optimal value of the business and are widely practiced in international businesses.

Students get an overview of various approaches to managing company expenditure and study the issues of budget control and main approaches to budget preparation. They also study the main task of financial management which consists in working capital management and discuss some approaches to money resources, debitors and creditors, stock management on viewing practical examples.

The module is devoted to learning effective approaches, methods and tools widely used for setting up sales systems in response to the industrial and FMCG market requirements. It also gives an overview of some modern techniques in sales administration and familiarizes the program participants with negotiation techniques which ensure that the desired effect is achieved with minimum effort.

Students discuss the process of sales strategy design and development of a day-by-day algorithm of work for a sales department. They also study the algorithm of managing a sales department by means of taking on the right people, streamlining the department activity, motivating sales people, planning sales events and figures, and monitoring results. The program participants discuss the sales technology as a dynamic system and work out criteria for assessing the company sales force competence.

Students study different manipulation techniques for negotiation and practice manipulating and resisting manipulation. They also discuss the role of emotions in negotiations and the impact – both positive and negative – they make on the negotiation outcome and study the techniques how to make use of the negotiation partner emotions

The module is devoted to the concept of business planning.

Students are given an overview of a business plan structure and its development stages depending on the size of business (small or medium). They are also familiarized with the practicality of relevant international and domestic standards as well as opportunities of using a business plan in management.

Students learn how to prepare a marketing and cash flow plan. They analyze a business plan purpose and examine expectations of potential partners, banks and creditors in terms of a business plan under analysis

By being part of society, business is subject to the same set of norms and rules of behavior as individuals. Some of these rules are included in legislation and enforced by the government, whilst others fall into the area of ethics and morality. Business’ behavior is assessed by other members of society and is either supported or opposed by them. Ethical and moral decisions and behavior affects business strategy and day-to-day operations.

Business ethics encompasses three elements each of which will be the focus of this module:

• The relationship between the business and society;
• The effects of the business operation on the society and environment;
• The ethical and moral aspects of the behavior of the staff in a company.

Digital transformation of business. Business in the Digital Era

Cutting-edge systems and approaches to work on the Internet

Informal offsite module where the educational and rest outdoors are combined.

(optional)

For those who wish EMAS Business School annually organizes exciting expeditions to unique places on the planet under the direction of the rector of the school Andrey Kolyada. Studying at EMAS you have a chance to visit places where a human foot rarely steps! ..

In recent years there have been the following expeditions: a hike through the Crimean mountains, rafting on the own constructed raft along the Sura River, walking tour to Karelia, car expedition to the Aral Sea and Issyk-Kul Lake, car expedition to the Altai, car expedition to Georgia, Armenia, Ossetia