Executive Marketing: Europe Mode

If YOU

• are a modern businessman whose aim is achievement and maintaining of a leading market position
• understand that after all the success of the business depends on YOU
• are an owner of the business or a top manager (Director General, Deputy Director General, Manager of marketing department)
• came to a conclusion that the modern market requires efficient marketing
• prefer to be aware o any business aspect rather than muddle along,
  

  then ‘Executive Marketing: Europe Mode’ program will provide YOU with necessary tools for winning the marketing struggle.

As a result of training

• YOU will be able to insure stable competitive advantage of YOUR company in the environment of no resource, technological solutions and administrative ties dominance
• YOU will have the ability to analyse the market and to forecast its dynamics
• YOU will learn how to find weaknesses of competitors and use such weaknesses in YOUR favour
• YOU will grasp how consumers think, YOU will learn how to manage consumer’s perception and how to create a Unique Selling Proposition
• YOU will learn how to fight price wars and how to work in conditions when the product offered by YOU is more expensive than that of competitors’
• YOU will improve YOUR skills in problem situations analysis as regards any modern market aspects
• YOU will turn marketing in YOUR company into a system that operates irrespective of personalities – YOU will be able to organize an efficient marketing business process
• YOU will become skilled in long-term and short-term strategic objectives planning, management and implementation
• YOU will learn how to assess market events efficiency using figures and not mere assertions
  

  YOU will have marketing knowledge and competence necessary for successful competition both at the local and European markets.

What differentiates ‘Executive Marketing: Europe Mode’ from other programs?

• It is an international program based on the best marketing practices of Russia, Ukraine, Belarus, Germany, and Poland; we do not teach local marketing, we provide with progressive knowledge of modern marketing tested in the domestic markets in Central and Eastern Europe
• The program has no analogues; it is not mere training: within each topic there is a consulting session for working with each trainee’s material!
• A unique Swedish technology for trainees’ independent work organization in between session – the Board of Directors – provides for really deep understanding of the disciplines studied
• It is one of the deepest programs in administrative marketing in Central and Eastern Europe
• As participants of the program are executives with extensive practical experience, we do not waste time for discussion of well-known basic concepts we discuss only advanced, practically efficient tools
• Marketing tools used in the process of training have been developed for use in highly competitive markets; a participant obtains knowledge and skills helping to be successful both in advancing and falling markets
• Consultants from different countries provide an extensive glimpse of efficient competition methods for Central and Eastern European markets
• Communication with foreign consultants and specialist provides a possibility to enter external markets
• The program forms a complete picture; in the context of the program a participant develops and presents the project “Marketing strategy of an enterprise” basing on the data from the company he/she represents (working upon the project including communication with teachers take place in between residential sessions leading in increase of the total number of instruction hours).
  

  In its content, scope and depth ‘Executive Marketing: Europe Mode’ program leaves behind marketing courses offered within Executive and General MBA programs, and in the form of specialized short-term seminars.

Training materials

• The materials are both printed and in the electronic form. YOU will have the legal right to replicate all the materials for all YOUR company employees if YOU deem it necessary
• Training Internet platform of EMAS Business School will provide YOU with on-line access to training materials
• Each participant receives a present, a book written by Andrey Kolyada, the scientific tutor of the program (“Marketing that works. Creation of an efficient marketing strategy in domestic conditions”).

Disciplines

Training process

• In presentia teaching: face-to-face communication with teachers and consultants
• Group discussions: obtaining of experience not only from teachers, but also from other participants
• Controversy: the aim of training is not in getting a “wallpaper degree”, but receiving of actual knowledge useful in modern business conditions
• Really hard independent work in between sessions: the Board of Directors, a Swedish technique
• Flexible schedule: a session system provides for a possibility of training with minimal off-service periods
• Active use of licensed business simulations
• A possibility of additional communication with any teacher via Skype and email.

Other interesting facts about the program

• It stimulates development of export potential of companies by providing executives with corresponding knowledge in marketing not only of their local, but also of foreign markets
• It helps a participant to implement in his/her company full-fledged and efficient marketing corresponding to modern standards (both personally and through subordinates) resulting in a significant competitive market advantage
• Due to deep interaction between participants (the Swedish technique called the Board of Directors) the program provides participants with an idea of business not only from the coach’s perspective, but also from the point of view of other participants)
• Complete practical directionality: the result of the training consists in feasible project development and presentation – “Marketing strategy of an enterprise”.

Additional advantages

• Additional discounts (10%) for all long-term programs, short-term seminars, conferences and seminars conducted by EMAS Business School
• Cross-discounts in other EMAS Group subdivisions – EMAS Consulting and EMAS Research
• Participation in EMAS Business School alumni’ club where the most current issues of the modern economy are reviewed and discussed.

Maximum convenience

• Training format: 4 x 4-day sessions
• Interval between sessions: 3-4 weeks
• An officer from EMAS Business School will call and remind YOU of the next session several days prior to such a session.

SCIENTIFIC TUTOR OF THE PROGRAM

Andrey KOLYADA

Chairman of the Board of Directors of EMAS Group.

Consultant in organization of marketing activity, strategy and branding, a member of American Marketing Association, International Research Association ESOMAR, International MSPA Association . Author of the book “Marketing that works. Creation of an efficient marketing strategy in domestic conditions” (Minsk, 2006) and numerous publications in Russian, Belarusian and Ukrainian printed matters.

Extensive experience in consulting and researches in co-operation with leading local and international companies.

Education: Asser Institute (Holland), The Charted Institute of Marketing (Great Britain), IFL (Sweden), European University Viadrina MBA (Germany). NLP Master. Certified CELEMI trainer (Sweden).

Order participation in the program!