Marketing-professional

The program is meant for

• marketing department employees striving for mastering their qualification
• managers of other functional units having no experience in marketing
• graduates who want to improve their chances to get a good job.

Being a participant of the program, YOU will acquire

• systematic knowledge in marketing
• practical skills of marketing information handling
• a modern applied tools set for organization of communication with customers.

The COMPANY will have a qualified marketing specialist providing for

• saving of time for complicated tasks solution
• simplification of new employee adapting
• increase in company’s competitive ability due to new approaches and non-standard solutions.

Peculiarities of the program

• The training process is designed so as to provide for maximum theoretical material assimilation by practical skills solidification: 50% of the session is meant for practical training
• Practical training is conducted in mini groups that study certain cases as exemplified by a participant’s company
• Great attention is paid to information assimilation level (use of written tests).

If a participant is successful in the final written test, he/she will receive EMAS Business School Certificate of successful participation in and completion of the program.

Requirements to participants:

• Higher education (senior students may participate as well).



Program

1. Marketing analysis and audit
   
   1. External marketing researches design and conduction
   2. Organization of work with a research agency.
      
      

      Case study:

      • Preparation of a technical assignment for a research
      • Questionnaire development.
2. Internal marketing researches
3. Internal information analysis
   
   

   Case study:

   • ABC analysis
   • XYZ analysis.
4. Marketing analysis and audit
   
   

   Case study:

   • 5 Porter’s powers
   • SWOT analysis (marketing specificity).
5. Marketing planning
   
   1. Segmentation techniques for consumer and industrial markets
   2. Technique for competitive positioning development for consumer and industrial markets
   3. Positioning mistakes
   4. Modern brand policy and branding at consumer and industrial markets
      
      

      Case study:

      • Market segmenting
      • Positioning
      • Brand system generation.
   5. Modern promotion system:
      
      • Advertisement and PR
      • Personal sales
      • Sales promotion techniques.
   6. Marketing campaign plan for a year
   7. Marketing plan structure and elements.
6. PR and advertisement techniques.
   
   1. Specificity of work with various advertisement carriers in consumer markets
   2. Specificity of work with advertisement carriers in industrial markets
   3. Print media materials: manufacturing method selection
   4. Efficient participation in exhibitions
      
      

      Case study:

      • Advertising campaign plan.
   5. Systematic work within the scope of public relations
   6. Merchantable PR.
      
      

      Case study:

      • Press release.



Independent work in between sessions.

SCIENTIFIC TUTOR OF THE PROGRAM



Andrey KOLYADA

Chairman of the Board of Directors of EMAS Group.

Consultant in organization of marketing activity, strategy and branding, a member of American Marketing Association, International Research Association ESOMAR, International MSPA Association . Author of the book “Marketing that works. Creation of an efficient marketing strategy in domestic conditions” (Minsk, 2006) and numerous publications in Russian, Belarusian, and Ukrainian printed matters.

Extensive experience in consulting and researches in co-operation with leading local and international companies.

Education: Asser Institute (Holland), The Charted Institute of Marketing (Great Britain), IFL (Sweden), European University Viadrina MBA (Germany). NLP Master. Certified CELEMI trainer (Sweden).




Training format

3 sessions (2 x 3-day sessions, and 1 x 2-day session)

Program start

• Moscow – 1^st half of 2010
• Kaliningrad – 1^st half of 2010
• Kiev – 1^st half of 2010
• Minsk – 1^st half of 2010

Detailed information on the terms is available in the EMAS office in YOUR region.

Training cost

300 USD net of VAT. Possibility of paying both with and without VAT.

Discounts:

• for advance payment – 5%
• for participation of two and more people – 5%

If the terms coincide, the discounts will be summarized.




Order participation in the program!