Marketing for Managers: Operation of a Company in a Fluctuating Market Environment

This program is for YOU if

• YOU are an owner of the business or a top manager (Director General, Deputy Director General)
• YOUR company has already faced impact of the crisis, but YOU still have time and resources to prevent the worse
• The crisis has not affected YOU, but YOU think it proper to start preparing for adverse processes
• YOU want to strengthen YOUR position in the market making use of the downfall…

‘Marketing for Managers: Operation of a Company in a Fluctuating Market Environment’ program is not an anti-recessionary marketing program as there is no any anti-recessionary marketing at all.

And what exists is efficient marketing adapting to adverse market processes and makes use of such processes to the benefit of the company. This program deals exactly with such issues: what changes to introduce, what to make with the company’s marketing activity in order not only to live through the crisis, but also to use it to YOUR own benefit.




YOU will get the maximum of the program as it

• a concise one: necessary knowledge on marketing during market collapse are presented in a compressed form
• an efficient one: only tools tested in various markets, only practical examples
• works as anyone who started business from nothing has already faced a crisis. This program pools the experience and systematizes the best marketing solutions for bad time.

There are no similar crises. The crisis of the year 1998 has little in common with 2009-2010 crisis; that is why there may not be any anti-recessionary guru.

Still, anyone who started business from nothing has already faced a crisis. They know that winning is based on two things:

• to give the staff and clients confidence in YOUR company
• to offer something new, something interesting to the market.

We have systemized this experience, we have selected the most reliable tools, and now we offer them within the ‘Marketing for Managers: Operation of a Company in a Fluctuating Market Environment’ program.




Training materials

• The materials are both printed and in the electronic form. YOU will have the legal right to replicate all the materials for all YOUR company employees if YOU deem it necessary
• Training Internet platform of EMAS Business School will provide YOU with on-line access to training materials
• Each participant receives a present, a book written by Andrey Kolyada, the scientific tutor of the program (“Marketing that works. Creation of an efficient marketing strategy in domestic conditions”).



Training process

• In presentia teaching: face-to-face communication with teachers and consultants
• Group discussions: obtaining of experience not only from teachers, but also from other participants
• Controversy: the aim of training is not in getting a “wallpaper degree”, but receiving of actual knowledge useful in modern crisis conditions
• A possibility of additional communication with any teacher via Skype and email.



Other interesting facts about the program

• Complete practical directionality: the program is based on the actual experience and not on abstract theoretical constructions
• Not mere training, but also consulting: the program envisages a period of working with materials provided by each participant.



Additional advantages

• Additional discounts (10%) for all long-term programs, short-term seminars, conferences and seminars conducted by EMAS Business School
• Cross-discounts in other EMAS Group subdivisions – EMAS Consulting and EMAS Research
• Participation in EMAS Business School alumni’ club where the most current issues of the modern economy are reviewed and discussed.



Maximum convenience

• Training format: 1 session, 3 consecutive days
• An officer from EMAS Business School will call and remind YOU of the next session several days prior to such a session.



SCIENTIFIC TUTOR OF THE PROGRAM



Andrey KOLYADA

Chairman of the Board of Directors of EMAS Group.

Consultant in organization of marketing activity, strategy and branding, a member of American Marketing Association, International Research Association ESOMAR, International MSPA Association . Author of the book “Marketing that works. Creation of an efficient marketing strategy in domestic conditions” (Minsk, 2006) and numerous publications in Russian, Belarusian, and Ukrainian printed matters.

Extensive experience in consulting and researches in co-operation with leading Belarusian and international companies.

Education: Asser Institute (Holland), The Charted Institute of Marketing (Great Britain), IFL (Sweden), European University Viadrina MBA (Germany). NLP Master. Certified CELEMI trainer (Sweden).




Training format

1 session, 3 consecutive days

Program start

• Moscow – 1^st half of 2010
• Kaliningrad – 1^st half of 2010
• Kiev – 1^st half of 2010
• Minsk – 1^st half of 2010




Training cost

500 USD net of VAT. Possibility of paying both with and without VAT.

Discounts:

• for advance payment – 5%
• for participation of two and more people – 5%

If the terms coincide, the discounts will be summarized.




Order participation in the program!