EXECUTIVE BRANDING: EUROPE MODE

For whom the program will be useful

• Owners and top managers of enterprises (Director General, Deputy Director General, Manager of marketing department)
• Persons in charge of brand management.

What the program gives YOU

• YOU will obtain practical knowledge and skills in brand name generation
• YOU will learn the brand management mechanism – a process of turning a trade name into a steady brand
• YOU will learn how to process and analyse bulk information on the market, company and its brands
• YOU will learn how to “digitize” YOUR activities in the area of branding converting them into a format suitable for economic analysis.

‘Executive Branding: Europe Mode’ program will provide YOU with professional knowledge in generation of mighty brands leading to a completely new level of business, a level where YOU will attain life-long clients.

Experience basis of the program

• Over a 10-year experience of program tutors in various aspects of approaching and promoting both local and international brands in the market (brand design, consumer behaviour analysis, brand management)
• Extensive scientific and research capabilities provided by EMAS Research.

The concept forming the basis of the program

• Best international techniques that have proven their efficiency
• Patented development of EMAS Marketing Consulting in brand design at the territory of CIS states – EMAS-BrandBuilder™ – a method of brand generation based on psychographic researches of citizens of Russia, Belarus and Ukraine.

Peculiarities of the program

• Not just mere training, but also consulting on the basis of materials presented by a participant
• Nothing odd, only practical tools that are in real operation in Central and Eastern Europe
• A unique Swedish technique for organization of independent work of participants in between sessions – the Board of Directors – provides for a deep perception of disciplines trained
• Strategic directionality: the program discusses not creative decisions, but strategic disciplines in the area of brand generation and management
• Adherence to the modern branding concept: no dilettante recipe advices, only efficient tools tested in the markets.

‘Executive Branding: Europe Mode’ program means only essential material. After completion of the program YOU will have confidence what branding strategy to choose for YOUR company. And YOU will be able to implement it.

Training materials

• The materials are both printed and in the electronic form. YOU will have the legal right to replicate all the materials for all YOUR company employees if YOU deem it necessary
• Training Internet platform of EMAS Business School will provide YOU with on-line access to training materials
• Each participant receives a present, a book written by Andrey Kolyada, the scientific tutor of the program (“Marketing that works. Creation of an efficient marketing strategy in domestic conditions”).

Disciplines

Training process

• In presentia teaching: face-to-face communication with teachers and consultants
• Group discussions: obtaining of experience not only from teachers, but also from other participants
• Controversy: the aim of training is not in getting a “wallpaper degree”, but receiving of actual knowledge useful in modern business conditions
• Really hard independent work in between sessions: the Board of Directors, a Swedish technique
• Flexible schedule: a session system provides for a possibility of training with minimal off-service periods
• Active use of licensed business simulations
• A possibility of additional communication with any teacher via Skype and email.

Other interesting facts about the program

• It provides a participant with a possibility of implementing an efficient brand management process in the company corresponding to modern standards (both personally and through subordinates)
• Due to deep interaction between participants (the Swedish technique called the Board of Directors) the program provides participants with an idea of business not only from the coach’s perspective, but also from the point of view of other participants)
• Complete practical directionality: the result of the training consists in feasible project development and presentation – “Marketing strategy of an enterprise”.

Additional advantages

• Additional discounts (10%) for all long-term programs, short-term seminars, conferences and seminars conducted by EMAS Business School
• Cross-discounts in other EMAS Group subdivisions – EMAS Consulting and EMAS Research
• Participation in EMAS Business School alumni’ club where the most current issues of the modern economy are reviewed and discussed.

Maximum convenience

• Training format: 2 x 4-day sessions
• Interval between sessions: 3-4 weeks
• An officer from EMAS Business School will call and remind YOU of the next session several days prior to such a session.

SCIENTIFIC TUTOR OF THE PROGRAM

Andrey KOLYADA

Chairman of the Board of Directors of EMAS Group.

Consultant in organization of marketing activity, strategy and branding, a member of American Marketing Association, International Research Association ESOMAR, International MSPA Association . Author of the book “Marketing that works. Creation of an efficient marketing strategy in domestic conditions” (Minsk, 2006) and numerous publications in Russian, Belarusian, and Ukrainian printed matters.

Extensive experience in consulting and researches in co-operation with leading local and international companies.

Education: Asser Institute (Holland), The Charted Institute of Marketing (Great Britain), IFL (Sweden), European University Viadrina MBA (Germany). NLP Master. Certified CELEMI trainer (Sweden).

Order participation in the program!