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Research
Omnibus EMAS Research
Omnibus EMAS Research is a quarterly research, based on the Computer Assisted Telephone Interviewing (CATI). Participation in Omnibus helps to solve both point tasks on the marketing data collection, and to collect the complex data on the issues interesting for the Client. Omnibus is a convenient and effective instrument of KPI assessment (key indicators, such as spontaneous awareness of the trademark, prompted awareness, consumption level etc.).
The survey regularity and strict adherence to the methodological standards make it possible to track the indicators interactively. Participation in this project is the most economical and efficient method of the system construction of the constant marketing information collection for all markets of consumer goods and services.
At present Omnibus is carried out only in the Republic of Belarus.
Omnibus advantages:
- Survey target – population of the Republic of Belarus at the age of 16-65
- The survey is conducted in different population centers (the capital, regional centers, cities with population over 100 ths. people, small towns)
- Omnibus comprises different question types (closed and open questions, scaling). It helps to collect information complying with the Client's tasks as perfectly as possible. The Client works out the questions with the help of the EMAS Research specialists
- Computer Assisted Telephone Interviewing (CATI) from the company call-center provides a high quality control level of the data collection
- CATI system presupposes an efficient data collection. The 1st stage takes only 28 working days.
Why is it preferable to conduct Omnibus with EMAS Research?
- EMAS Research is the ESOMAR member by virtue of its employees
- Solid experience of work with international and local clients
- Regional specialization – working in Central and Eastern Europe, we are aware of the specificity of the region states
- The highest quality standards in the branch:
- Complete quality control of the data collection by the interviewers via calling to 100% of the respondents
- Complete alteration of all unsatisfactory questionnaires
- Double control of analytical calculations.
YOU can make an order and to clarify any information in any office of the company.