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Business education
FOR OWNERS, CEOs AND MARKETING DEPARTMENT MANAGERS
EMAS Business School offers a number of specialized open-end programs for company owners, CEO and marketing department managers, i.e. for the persons who define development and implementation of company’s strategies in the market.
Events prove that if the chief executive of a company does not have sufficient knowledge in marketing and branding, then in the majority of cases such a company demonstrates an inefficient marketing strategy leading, as a result, to business degradation in severe competitive environment. At the same time the level of expertise of marketing service employees does not affect the final result: if a top manager does not possess marketing knowledge, he or she will not be able to arrange for efficient co-operation with his/her subordinated marketing specialists and will not allow them to use their professional potential.
EMAS Business School offers the following specialized open-end programs for owners and managers
- ‘Executive Marketing: Europe Mode’
- ‘Executive Branding: Europe Mode’
- ‘Marketing for Managers. Operation of a Company in a Fluctuating Market Environment’
‘Executive Marketing: Europe Mode’ is the key program of EMAS Business School in the sphere of marketing training of executive personnel.
‘Executive Marketing: Europe Mode’ is a combination of extensive specialized marketing training and consulting modes.
The teaching staff engaged in ‘Executive Marketing: Europe Mode’ programs comprises leading consultants working for EMAS Marketing Consulting and EMAS Research and practicing specialists from Germany and Poland.
Teaching and consulting are conducted in accordance with the modern marketing standards for persons from the managerial level.
Training within the scope of the program is conducted with application of the most advanced technologies. In particular, students’ tasks are based on the Board of Directors Model, a training model actively used in business training in Sweden. Licensed business simulations are widely used as well.
Program start:
- Moscow – 1nd half of 2010
- Kaliningrad – 2nd half of 2010
- Kiev – 1nd half of 2010
- Minsk – 1nd half of 2010
Detailed information on the terms is available in the EMAS office in YOUR region.
YOU may view detailed program description by clicking the corresponding link.
‘Executive Marketing: Europe Mode’. More details
Order participation in the program!
‘Executive Branding: Europe Mode’ is a specialized program offered by EMAS Business School in training of executive staff in branding and brand management.
Within the scope of ‘Executive Branding: Europe Mode’ the trainees learn the mechanism of brand creation and management at the top management level. The program is a combination of extensive specialized training and consulting modes.
The teaching staff engaged in ‘Executive Branding: Europe Mode’ program comprises leading consultants working for EMAS Marketing Consulting and EMAS Research and practicing European specialists.
Teaching and consulting are conducted in accordance with the modern branding standards for persons from the managerial level.
Training within the scope of the program is conducted with application of the most advanced technologies. In particular, students’ tasks are based on the Board of Directors Model, a training model actively used in business training in Sweden. Licensed business simulations are widely used as well.
Program start:
- Moscow – 2nd half of 2010
- Kaliningrad – 2nd half of 2010
- Kiev – 2nd half of 2010
- Minsk – 2nd half of 2010
Detailed information on the terms is available in the EMAS office in YOUR region.
YOU may view detailed program description by clicking the corresponding link.
‘Marketing for Managers: Operation of a Company in a Fluctuating Market Environment’ is a specialized program offered by EMAS Business School in anti-recessionary marketing. The program has been specifically designed for the managerial staff; training is based on the necessity of taking immediate decisions in case of slumping sales.
The program is designed for Eastern Europe; it takes into account all the realias of the East markets (monopolized market, dependence on energy export, state control, restricted access to retail chains), etc.
The teaching staff engaged in ‘Marketing for Managers: Operation of a Company in a Fluctuating Market Environment’ program comprises leading consultants working for EMAS Marketing Consulting and EMAS Research.
Program start:
- Moscow – 1st half of 2010
- Kaliningrad – 1st half of 2010
- Kiev – 1st half of 2010
- Minsk – 1st half of 2010
Detailed information on the terms is available in the EMAS office in YOUR region.
YOU may view detailed program description by clicking the corresponding link.
‘Marketing for Managers: Operation of a Company in a Fluctuating Market Environment’. More details
All the above-mentioned programs are available in the corporate training mode. In case of corporate training, the program structure is adjusted in accordance with individual peculiarities and wishes.