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Business education
CORPORATE TRAINING
EMAS Business School specializes in marketing and sales business trainings. In addition to a full range of open-end programs, we also offer corporate programs the objective of which consists in training employees of a company in marketing and sales.
Corporate training has a number of significant advantages as compared to open-end programs.
Having completed corporate training, YOUR company will have the following additional benefits
- Corporate training is the only way to base the training on the material taken exclusively from YOUR company. When trained in this format, employees of the company will not be distracted by discussing examples from other areas; they will master training material exclusively as exemplified by their own company
- Corporate training is a good means of testing, team building, staff motivation and stimulation. During practical classes YOU will see how efficient each participant is in this or that marketing discipline. The fact that the company makes financial investments in its employees is highly estimated by the staff. Such an employer is held by the staff in respect and gratitude, and has a positive impact on quality of employees’ performance
- Corporate training provides for considerable budget saving. In case of corporate training, the price of training of each employee is significantly lower as compared to training of one employee under an open-end program
- Corporate training saves time and expeditiously solves the issue of advance in competence of YOUR company staff. Unlike open-end programs, the corporate training schedule is flexible; it can be adjusted to YOUR needs and wishes.
Each coprorate training is an individual one. The program is developed for a certain company taking into account market peculiarities and personal wishes. Below is a program example that may serve as a basis for development of an individual list of disciplines required by YOUR company. A standard program comprises a complete list of aspects mandatory for efficient modern market competition.
An example of the corporate training program in marketing
- Marketing analysis and audit
- External marketing researches, possibilities of “in the house” researches
- Internal marketing researches
- Internal data analysis
- Tools for internal and external company environment
- Applied analysis and forecasting models.
Case study:
- ABC analysis
- XYZ analysis
- 5 Porter’s powers
- SWOT analysis
- Basic statistical tools and market models
- Dispersive balance model
- Hierarchic assortment model
- Seasonal demand models, calendar adjustments
- FMTM: market development scenario.
- Marketing strategy
- Customer Lifetime Value model
- Market segmentation strategies
- A strategy for company and its products/brands positioning
- Modern strategic principles of competitive struggle
- Application of the Balanced Scorecard system in strategy development
- Tools for company’s client orientation monitoring (EMAS-SeriviceConstructor™, EMAS-Workforce Controller™).
Case study:
- Market segmenting development as exemplified by a company
- Market positioning development as exemplified by a company.
- Efficient marketing organization structure
- Branding. Integrated marketing communications
- Efficient brand generation models
- Powerful brand generation concept developed by D. Aaker
- Brand generation model EMAS-BrandBuilder™
- American techniques for brand generation
- Customer’s awareness management tools: neurolinguistic programming in advertising and PR
- PR as a brand generation tool.
Case study:
- Study of successful/unsuccessful brand generation cases in Russia, Belarus, and Ukraine
- Development of a press release on the example of a company.
- Modern advertisement techniques
- Work with an advertising agency
- Specificity of work with various advertisement carriers
- Advertisement product generation techniques.
Case study:
- Advertisement campaign brief.
- Visual communications, industrial design, and packaging
Case study:
- Case study in the area of visual communication, industrial design, and packaging.
- Operation in a real market (in conditions of an advancing, stable and crashing market).
Case study:
- Business modelling: marketing role play LIVON™ (CELEMI, Sweden).
An example of the corporate training program in sales
- Organization of sales department
- Strategy and tactics of sales in B2B branches
- Strategy and tactics of sales in B2C branches
- Technology of concluding big bargains (SPIN)
- Strategy for catching competitor's customer: from marketing to personal interaction
- Telemarketing/Sales via phone
- Effective way to handle VIP-customers: how to make customer satisfied
- Setting system of working with key accounts (Key Accоunt Managment):
- Aftersale service for customer: psychologic features of interaction with difficult customers
- Work with complaints and reclamations.
Why EMAS Business School is better for corporate marketing and sales trainings
- Increased focus: we specialize only in marketing and sales, and do not waste our time on other business disciplines
- Actually practicing specialists: business coaches from EMAS Business School are full-time experts working for EMAS Marketing Consulting (an international consulting company) and EMAS Research (an international research company)
- International standards: being an international business school, EMAS Business School offers the most advanced international experience in the East markets
- Advanced training methods: in the process of training we actively use licensed modern business simulations and the Swedish technique called the Board of Directors.
YOU can draw an enquiry and clarify any necessary information in any office of the company.